| Shopping Link | Bacario.com | WatchZone | Princeton | eWatches |
| Audemars Piguet | No | No | No | No |
| Baume & Mercier | Yes | No | No | No |
| Breguet | Yes | No | No | No |
| Breitling | Yes | No | No | No |
| Bulova | Yes | No | No | No |
| Cartier | Yes | No | No | No |
| Chopard | Yes | No | No | No |
| Citizen | Yes | Yes | Yes | Yes |
| Corum | Yes | No | No | No |
| Ebel | Yes | No | No | No |
| Fortis | No | No | Yes | No |
| Gevril | Yes | Yes | No | No |
| Gucci | Yes | Yes | No | No |
| IWC | Yes | No | No | No |
| Jaeger LeCoultre | Yes | No | No | No |
| Longines | No | Yes | No | Yes |
| Luminox | No | No | No | Yes |
| Movado | Yes | Yes | Yes | Yes |
| Omega | Yes | No | No | No |
| Patek Philippe | Yes | No | No | No |
| Piaget | Yes | No | No | No |
| Rado | Yes | Yes |
No | No |
| Raymond Weil | Yes | No | No | No |
| Seiko | Yes | Yes | Yes | Yes |
| Swiss Army | No | Yes | Yes | Yes |
| Swatch | No | Yes | No | No |
| Tag Heuer | Yes | Yes | No | No |
| Tissot | No | Yes | No | Yes |
| TechnoMarine | Yes | Yes | No | Yes |
| Ulysse Nardin | No | No | No | No |
| Vacheron Constatin | No | No | No | No |
| Wenger | No | Yes | No | No |
| Zodiac | No | No | No | Yes |
| Zenith | Yes | No | No | No |
| Credibility | Bacario | Watch Zone | Princeton Watches | eWatches |
| BBB Online | Yes | - | Yes | Yes |
| BizRate Rating | 9/10 | 8.8/10 | 9.1/10 | - |
| Price Grabber | - |
- | - | - |
| VerSign Secured | Yes | - | - |
| GeoTrust | - | - | - | Yes |
| Fraud Protection | - | CyberSource | Amex | - |
| Privacy Policy | Yes | Yes | Yes | Yes |
| Return Policy | 30 days | 30 days | 30 days | 14 days |
| Payment Methods | Bacario | Watch Zone | Princeton Watches | eWatches |
| Price Guarantee | Yes | - | - | - |
| Credit Card | Yes |
Yes | Yes | Yes |
| Instalments | - |
- | - |
| Check/Money Order | Yes | Yes | Yes | Yes |
| Free Shipping | Yes (>$1,000) | - | Yes | Yes |
| Customer Support | Bacario | Watch Zone | Princeton Watches | eWatches |
| Email | Yes | Yes | Yes | Yes |
| Toll-Free Tel | Yes | Yes | Yes | Yes |
Third party endorsement is very important when buying mens watches online but it has to be first done by high quality independent reviewers. Therefore, we would look out for accredited bodies like BBBOnline and BizRate who will rate the websites.
BBBOnline
Companies that have the BBBOnLine seal means that they agree to self-govern based on the Better Bureau Program standards. This includes resolving customer disputes through Better Business Bureau dispute resolution processes, which have a proven consumer-friendly track record.
BBBOnLine also has Code of Online Business Practices that the company has to comply and if necessary the company has to modify their website to be in accordance to the Code. It is also important for the company to have a satisfactory complaint handling record with the Better Business Bureau.
BizRate
They based on customer feedback to gauge the quality of shopping with merchants. Some of the important criteria are:
- Would shop here again
- On time delivery
- Customer support
- Products met expectations
Altogether there are 16 criteria that are being rated. Rating is based on 0 to 10 with 10 being the best. The best choice is always merchants with ranking 8 and above for most of the criteria.
Return Policy
We always want merchants to guarantee a return policy if we are not satisfied with the purchase. At least a period of 14 – 30 days of return policy would be acceptable and a full refund for the return. Of course, the items to be returned should not be damaged or used before to avoid rejection of this policy. In addition, the warranty card, manual, and watch box should be returned together with the watch.
Fraud Protection
I would always look out for some web security features provided by the merchant. This will ensure our transaction is securely made between the merchant and ourselves without our private details being revealed or accessible to others. Some of the well-known web security companies facilitating this service is VeriSign Secured, Geotrust, Cybersource, or Hackersafe.
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